The Top 5 Best Email Marketing Apps for 2025
Email marketing is still one of the best ways to connect with your audience, grow your brand, and boost sales. But with so many options out there, how do you know which email marketing software is right for you? Don’t worry, I got you! Here are the top five email marketing platforms, along with their pros, cons, and pricing plans.
1. MAILCHIMP
Mailchimp is one of the most popular email marketing tools, and for good reason! It’s user-friendly and offers a ton of features even on its free plan.
Pros:
✅ Easy-to-use drag-and-drop editor
✅ Great free plan for small businesses
✅ Built-in CRM & automation tools
✅ Beautiful email templates
Cons:
❌ Limited automation on lower-tier plans
❌ Pricing can get expensive as your list grows
❌ Some reports of deliverability issues
Pricing:
Free – Up to 500 contacts & 1,000 emails/month
Essentials – $13/month (for 500 contacts)
Standard – $20/month (for 500 contacts)
Premium – $350/month (for 10,000 contacts)
2. CONVERTKIT
Perfect for creators and small businesses, ConvertKit makes email marketing simple yet powerful. It’s designed with bloggers, coaches, and entrepreneurs in mind.
Pros:
✅ Super simple and clean interface
✅ Advanced automation & segmentation
✅ Great for selling digital products & memberships
✅ High deliverability rates
Cons:
❌ Limited email design customization
❌ Higher price compared to some competitors
❌ Not ideal for e-commerce-heavy businesses
Pricing:
Free – Up to 1,000 subscribers (limited features)
Creator – Starts at $9/month (for 300 subscribers)
Creator Pro – Starts at $25/month (for 300 subscribers)
3. KLAVIYO
Klaviyo is a powerhouse for e-commerce businesses, integrating seamlessly with Shopify, WooCommerce, and more.
Pros:
✅ Robust automation & segmentation
✅ Deep e-commerce integration
✅ Advanced data analytics & reporting
✅ SMS marketing included
Cons:
❌ Steeper learning curve
❌ Expensive for larger email lists
❌ Can be overkill for smaller businesses
Pricing:
Free – Up to 500 emails & 150 SMS credits/month
Email Plan – Starts at $20/month (for 500 contacts)
Email & SMS Plan – Starts at $35/month (for 500 contacts)
4. ACTIVE CAMPAIGN
ActiveCampaign is a top-tier email marketing tool with advanced automation, making it great for businesses that need more than just email marketing.
Pros:
✅ Advanced automation & CRM features
✅ Great for sales and marketing automation
✅ High email deliverability rates
✅ Customizable templates & segmentation
Cons:
❌ Steeper learning curve
❌ No free plan
❌ Can be expensive for small businesses
Pricing:
Lite – Starts at $29/month (for 1,000 contacts)
Plus – Starts at $49/month (for 1,000 contacts)
Professional – Starts at $149/month (for 1,000 contacts)
5. BREVO
Brevo is an all-in-one marketing platform with email, SMS, and automation tools, ideal for small to medium businesses.
Pros:
✅ Affordable pricing & pay-as-you-go options
✅ Unlimited contacts on all plans
✅ SMS and WhatsApp marketing available
✅ Great automation features
Cons:
❌ Email builder can feel a bit clunky
❌ Limited integrations compared to competitors
❌ Free plan has daily sending limits
Pricing:
Free – Up to 300 emails/day
Starter – $25/month (for 20,000 emails)
Business – $65/month (for 20,000 emails)
Enterprise – Custom pricing
Final Thoughts
The best email marketing platform for you depends on your needs:
Go with Mailchimp if you want an easy-to-use tool with a great free plan.
Choose ConvertKit if you’re a creator who needs automation & simple design.
Pick Klaviyo if you’re running an e-commerce business and need powerful data insights.
Select ActiveCampaign if you need top-tier automation and CRM features.
Try Brevo if you want an affordable and all-in-one marketing solution.
No matter which one you choose, email marketing is a game-changer for staying connected with your audience and growing your brand. So, get out there and start sending those emails!
